Moroccan attire shone brightly at the 2023 World Expo in Rome, showcasing the rich sartorial culture of the Kingdom. Discover the magnificent traditional Moroccan outfits that mesmerized visitors from around the world.
Moroccan caftans: a traditional splendor
Among the showcased outfits, the iconic "Ntaâ" caftan preserves the traditional codes of Sfifa (braided ribbons) and Aakad (buttons) adorned with golden thread. The timeless Jawhara, symbolizing fluidity and refined elegance, as well as the immortal caftan of the henna ceremony embroidered by hand with small polygonal motifs, are Moroccan garments crafted from noble materials that have sparked enthusiasm among visitors.
A festival of colors under the Roman sun
Under the radiant sun, the vibrant colors of the velvet, silk, and brocade outfits captured the attention and piqued the curiosity of visitors. The Moroccan garments shone brightly, showcasing the craftsmanship and traditional know-how of Morocco.
The awe of an artist in the face of the richness of Moroccan heritage.
"The Moroccan heritage is splendid and unique," exclaimed Giloya Lua, an Angolan interpreter and producer based in Italy, marveling at a traditional "Asmlal" outfit from the Souss region, with its Loubane Tifoulouss accessories and silk-embroidered leather slippers. The artist highlighted the diverse beauty of Morocco and the country's generous and welcoming hospitality, praising the high quality of the Moroccan booth that reflects the splendor of internationally renowned Moroccan products.
An immersion into the diversity of Moroccan outfits
The Universal Exhibition also allowed visitors to discover the outfits and accessories from the Middle Atlas region, as well as the precious silver treasures from Taroudant. The Darâa, a costume worn by men from the Southern provinces, was also highlighted. This loose tunic, in white or blue, has two openings designed to withstand the scorching sun rays. A fashion show and an artistic demonstration of these cultural symbols were scheduled for Saturday.
The caftan: an icon of international fashion.
Traditional Moroccan outfits, particularly the caftan, have adorned several top international personalities, including the late Marta Marzotto, one of the "queens" of Italian high society. "For 25 years, it was her uniform, and she fell in love with it in Marrakech. The caftan identified her to the point that the most famous designers paid her tribute," wrote the "Corriere Della Sera" in a posthumous tribute. The Italian stylist and artist, who owned a house in the ochre city, fell in love with Marrakech, the ancient riads, and the local families who introduced her to the secret addresses of the best weavers.
Celebration of "Made in Morocco" products
The Expo 2023 event provided a grand celebration of "Made in Morocco" products, enchanting visitors from diverse cultures worldwide in the name of peace and human fraternity. A variety of Moroccan local products and crafts from different regions of the Kingdom were carefully showcased to the Roman and international audience. This exhibition was organized by the Moroccan-Italian network for rights and international cooperation in partnership with the Embassy of Morocco in Italy.
Immerse yourself in the world of Moroccan attire and discover the splendor of Morocco's clothing heritage through the magnificent creations exhibited at Expo 2023 in Rome. Let yourself be captivated by the vibrant colors, noble fabrics, and refined elegance of Moroccan garments that have enchanted visitors from around the world.Read More
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